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So we have finally gotten around to giving our brand some thought and love. We have been wanting to get to our Brand Identity for some time as the old logotype in Whitney was just not cutting it. So one of our designers Phil and I (Mike) combined forces to come up with our sexy new look. So the real question is "Does it mean anything?" The answer is of course there is a reason for every piece of it, but I am only game to disclose some of it here. The main reason for dumping the Welikesmall logotype is that we were sick of people butchering our name, we got pronunciations like "We Likes Small", "We Like Mall", "weeeellllikesmalllll", "We Like Smalls", and our personal favorite "We Like It Small". So now all of those people with dirty minds who are beat into the submission of being politically correct and too shy, dumb, or ignorant to pronounce our name properly can comfortably say WLS. Call it an evolution of sorts. The circle surrounding the logotype represents our commitment to partnering with our clients and the collective way in which we work. The second circle is what used to be our period. We often say "we like small... period". Meaning we are committed to being a small agency, and the efficiency's that this brings for us and our clients. We hope everyone enjoys the new look as much as we are.
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Sent from my iPhone
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Sent from my iPhone
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